Posted by Cila Warncke
I just finished Peter Chapman’s excellent expose Jungle Capitalists about ruthless banana baron United Fruit Corporation which ran Central America as its private fiefdom for most of a century – casually killing off unruly workers, uncooperative heads of state, uncharted jungle and anything else that got in its way. It got me thinking about the antidote to brute free market economics. Given that we live in an anxiety-riddled, security obsessed, paranoid late-capitalist society there are limited alternatives. You can’t drop out and live off the land anymore unless you’re rich enough to buy the land in the first place, and our high-tech culture makes it difficult to live a private life. It isn’t easy to shape your own existence, given the physical, legal and ideological constraints on personal freedom. There are people, however, who take on the challenge and look for creative ways to address the ever-present imperative to pay the rent while doing something that is personally meaningful and socially beneficial. These unsung freedom fighters fuck with the system by surviving within it while doing what they want to do – and by using their skills in constructive, cooperative ways. In a perfect world, it’s what everyone would do.
This is the first instalment of what I hope will become a long series of blogs profiling individuals and businesses that operate outside the prevailing paradigm. First up, Algo Mas – a 100% Fair Trade shop in Ibiza.
Thursday evening in the tiny village of Sant Miquel and the plaza below the Iglesia is full of children, music and the scent of home baking. On the corner, door and sky-blue shutters flung open, sits Algo Mas. This small Fair Trade shop has just celebrated its second anniversary and judging by the stream of locals who stop to say hello, it is firmly cemented in the community. Italian expats Valeria Cova and Aurietta Sala run the shop, along with Blanca Llosent. Aurietta and Valeria are Italian, but have each lived in Ibiza for more than 30 years and have fond memories of the days when visiting friends meant half a day’s walk through the countryside and dinner by candlelight. They are not hippie dilettantes, however, or airy fairy idealists. Algo Mas is the product of hard work, common sense and a firm commitment to the principles of Fair Trade. Click here to continue reading