Snipe ‘Everything In Media Isn’t a Downer’

As I mentioned before, I write a media column for London alternative newspaper Snipe . I’d sort of forgotten about writing this column, but reading it back, I quite like it, and repost it here to prove that, despite my incessent bitching about the evils of the media, sometimes there’s good stuff too — and I don’t even mind admitting it.

Off Fleet Street: everything in media isn’t a downer
Sunday 3 October 2010

For the most part, the media consists of slick sales-pitches. It wants us to buy something, believe someone, serve somebody. Occasionally, however, a piece comes along that offers more than platitudes and does more than prescribe. These magical little moments occur when, and where, they are least expected. Recently, I picked up the October issue of Red for a swift goggle at Vanessa Paradis and came across ‘Why Giving Up Is Good To Do’. A brief, but imminently sensible article critiquing the notion that whatever it is you’re doing, you have to keep doing it till the bitter end. Author Anna Pursglove’s remark that: “The sky… does not fall in when you admit that you never should have done it in the first place or that it worked for you once, but doesn’t any more,” was exactly what I needed to read at that moment.

Other chance encounters have radically altered my way of thinking, have given shape to half-formed ideas, thrown me a life-line. Once, for no good reason I can remember, I bought a copy of Hello! There, in a very small column, lay a quote that still echoes in my head. Tilda Swinton, when asked “Do you take life as it comes or do you try to arrange it actively?” responds: “There are only two questions in life: ‘Who am I?’ and ‘How shall I live?’”

Those few words flashed like neon amidst the pages of consumerist nonsense and celebrity gossip. That was the first, and I think the only, time I’ve seen a philosophical question on the pages of a weekly glossy. I tore out the page, folded it up and stuck it next to my passport; it comes out when I start to drown in details need to be reminded that ultimately life is a creative act of self-definition.

Interviews can offer sublime moments. American style mag BlackBook ran a Q&A with Chrissie Hynde that has become a fixture in my scrapbook. In it, the great Pretender levelled on the ridiculousness of competitive consumer culture, saying: “I left the States when I was 22 [because] I saw that I was going to be trapped into buying a car so I could get to work so I could pay for my car, and I thought, that’s not for me.” Later, she remarks: “I just tread my path and stick to the plan. And if anyone wants to come along and be part of it, that’s fine, and if they don’t, fair enough. I’ve never left my philosophy to join someone else’s.” Hallelujah. “I just tread my path and stick to the plan,” is a sentiment worth digging through hundreds of hair tips and restaurant reviews to find.

Media is in a bind. The more people are exposed to radical ideas about self-realisation, creativity and shunning consumerism the less likely they are to spend time and money to gawp at TV presenters and philandering footballers. Luckily, media can be delightfully self-defeating. The powers that be want to sell, sell, sell (ad space, ideology, whatever) but they sometimes do good despite themselves.

Channel 4’s Faking It is a case in point. Though it unapologetically light entertainment, it conveyed the message that—given determination and the proper training—anyone can do almost anything. The sugary reality TV format coated the sharp political truth that most people are constrained not by inherent inadequacies, but by social and educational opportunity.

Ultimately, for all its absurdities, media can still be transcendent. There is a line in my favourite book—Franny & Zooey—in which the narrator refers to: “the rising of a truth, fragmentary or not, up through what often seemed to be an impenetrable mass of prejudices, clichés, and bromides.” Such moments of truth are rare in the popular press, but thankfully not yet extinct.

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2 thoughts on “Snipe ‘Everything In Media Isn’t a Downer’

  1. Hang on to your sense of optimism about journo’s; I’m one.

    There are indeed some gems in the middle of all that pony-poop, but you have to dig for them. I find most of the media wisdom worth thinking about in, all of places, the columns written in the weekend FT. Susie Boyle!

    The problem is simple; by the time a journo has gotten and hung onto a decent job, they’re a part of the problem because they never had much wit or insight in the first place or they’ve chucked it to stay employed and popular.

    http://caitlinkelly.com/

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